CLIENT & PROJECT
[TVN + TVING] Alchemy of Souls Styleguide & MD Packaging
project overview
The goal was to develop a styleguide and packaging design that captured the mystical essence of Alchemy of Souls. Leading the creative process, I crafted a visual identity that aligned with the show's tone, designed a comprehensive style guide for vendors, and created jade egg charm merchandise that appealed to both fans and a wider audience.
Design Process
Research: Explored the show's themes, characters, and visual language to capture its essence and inspiration.
Concept Development: Created initial design concepts that drew from traditional aesthetics, ensuring they resonated with the enchanting quality of the series.
Styleguide Creation: Developed a comprehensive styleguide outlining key elements such as color palette, typography, and imagery, ensuring consistency for vendors and brand identity.
Packaging Design: Designed the packaging for jade egg charms, focusing on creating a visual appeal that combined functionality while aligning with the show's mystical themes.
Final Compilation: Compiled the style guide and packaging designs for vendor distribution, ensuring all elements were cohesive and easily implementable.
Styleguide
Initial Planning and Sketches
Final Packaging Design
Results and reflection
The final styleguide provided vendors with clear visual direction, embodying the enchanting aura of Alchemy of Souls. The jade egg charm packaging received positive feedback from fans. Reflecting on the project, I gained insights into blending creativity with practicality, ensuring the styleguide was visually captivating and easy to implement. This project highlighted the importance of aligning product designs with the series' emotional and narrative elements to deepen audience connection.
team Credits
TVN + TVING 환혼