CLIENT & PROJECT
[Kotra Agency] K-Global @ Silicon Valley
project overview
Freelancing for Kotra’s annual event involved creating 3D designs to represent various areas of technology showcased at the event. The objective was to develop designs that not only stood out but also maintained a cohesive style. Kotra emphasized the importance of consistency, so the approach focused on vibrant colors and dynamic shapes, enhancing the overall visual experience. The goal was to elevate the event atmosphere and highlight Kotra’s commitment to innovation in the tech industry.
Design Process
Initial Consultation: The project began with a meeting with Kotra's team to discuss their vision for the yearly event. They wanted to ensure that the 3D designs would effectively represent the various areas of technology showcased.
Style Reference: Kotra expressed a desire for a specific style that was consistent with my previous work. This provided a solid foundation for the project and helped to set clear expectations for the design direction.
Research and Moodboards: To align with the desired aesthetic, moodboards were created to visually explore different design elements that would complement the event’s theme while maintaining consistency with the chosen style.
Design Development: With the established style in mind, the focus shifted to developing the 3D designs. Each piece was crafted to reflect the technology areas being highlighted, ensuring a cohesive look across all assets.
Client Feedback: The initial designs were presented to Kotra, who provided feedback for refinement. This collaborative process allowed for adjustments that aligned closely with their vision and requirements.
Final Production: After incorporating the feedback, the designs were finalized and prepared for production, ensuring high-quality visuals that effectively showcased Kotra’s commitment to innovation at the event.
Results and reflection
The final 3D designs truly captured the essence of Kotra's event, offering a vibrant representation of the various tech areas showcased. Attendees responded positively, and the consistent style tied everything together beautifully, enhancing their overall experience.
Looking back, it was satisfying to see how the specific style from my previous work could be adapted for this project. It reinforced the idea that maintaining a strong design identity doesn’t mean sacrificing creativity. The collaboration with Kotra was key; open communication and their feedback made a real difference in shaping the final outcome.
This experience not only strengthened my connection with Kotra but also highlighted the importance of really understanding what clients need and how to translate that into designs that resonate. It's a reminder that great design is about more than just visuals—it's about telling a story that connects with people.
team Credits
Kotra Agency Marcom Team