CLIENT & PROJECT
[Musinsa] Mock Digital & Print Ads
project overview
Musinsa, a leading fashion retailer, needed a series of digital and print ads to promote a variety of brands, products, and collections. The focus was on creating designs that captured the unique vibe of each collection while staying aligned with Musinsa’s aesthetic. Through a combination of research, moodboarding, and concept development, the goal was to highlight each product in a way that connected with the brand's audience.
Design Process
Research & Concept Development: Studied each brand’s collection to understand its vibe and target audience. Created moodboards to align the visual direction with the essence of each collection.
Ad Design Exploration: Experimented with different layouts and design elements that would best showcase the collections. Focused on creating visuals that were both engaging and true to the brand’s style.
Final Design Execution: Refined the chosen concepts into polished digital and print ads, ensuring a cohesive look that highlighted the unique vibe of each collection.
Early explorations
Final Designs
Results and reflection
The ads successfully highlighted each brand’s vibe and connected with the target audience. This project reinforced the importance of diving deep into each collection's character to create designs that feel true to the brand’s identity.
team Credits
Musinsa Team