CLIENT & PROJECT
[RedflagAI] Startup Branding & UI/UX Design
project overview
RedflagAI is an innovative startup focused on leveraging AI technology to streamline business operations. During my time there, I took on a multifaceted role that encompassed nearly every aspect of design. From UI/UX and branding to marketing materials and presentations, I was deeply involved in creating a cohesive visual identity. This hands-on experience allowed me to explore a wide range of design solutions that not only enhanced the user experience but also reflected the startup's dynamic vision.
Design Process
At RedflagAI, the design process was a collaborative journey fueled by bi-weekly all-hands meetings that kept everyone aligned. Regularly interfacing with the entire team, especially the C-suite, allowed for open communication and a deep understanding of the company’s vision.
Exploration and Research: I delved into understanding the unique needs of the startup environment, exploring design trends that would resonate with our target audience while staying true to the brand’s identity.
Concept Development: Concepts were developed through brainstorming sessions with team members, ensuring that ideas were both innovative and practical. Feedback was integral, with collaborative discussions leading to refined design directions.
Execution: With the chosen concepts, I transitioned into creating diverse design assets—ranging from UI/UX interfaces and branding elements to marketing materials and presentations. Each piece was crafted with careful attention to detail, ensuring it aligned with the overall brand narrative.
3d web design
UI/UX design
Results and reflection
My three years at RedflagAI were incredibly rewarding and transformative. Working on everything from the UI/UX design to branding and presentations, I had the opportunity to shape the visual identity of a dynamic startup. The collaborative spirit of the team played a huge role in our success, making it a joy to see our collective efforts come to life.
Reflecting on this journey, it’s clear that adaptability and a willingness to embrace feedback were crucial. Navigating the fast-paced environment of a startup meant constantly refining designs to align with evolving business goals. This experience reinforced the importance of versatility in design and the power of teamwork.
Ultimately, contributing to RedflagAI’s growth was not just about creating designs; it was about being part of a movement that pushed boundaries and sought to redefine what was possible. It’s fulfilling to know that the designs I crafted played a part in enhancing user experiences and driving the brand forward.
team Credits
RedflagAI Team
Max Eisendrath – CEO
Nick Divers – CTO
Shir Lie Ooi – Software Engineer