CLIENT & PROJECT
Crazy Rich Asians
Project Overview
For my school project with Professor Joon Kim, a specialist in trailer graphics, I created visuals for the trailer of Crazy Rich Asians. The focus was on capturing the film's vibrant and luxurious vibe through thoughtfully selected typography and design elements. By exploring various fonts and crafting a cohesive visual narrative, I aimed to reflect the themes of wealth, love, and identity. This project culminated in an exciting opportunity when the studio behind the actual Crazy Rich Asians invited me to freelance for them.
Design Process
Font Exploration: The project began with the selection of 50 fonts to capture the vibrant essence of Crazy Rich Asians. Collaborating with Professor Joon Kim, each font was evaluated to identify those that best aligned with the film's style and themes.
Title Compositions: Following the font selection, title compositions were created to explore hierarchy and emphasis. This step was crucial in determining how to visually highlight key elements of the film.
Background Design: Backgrounds were designed to complement the typography, ensuring a seamless fit with the film's luxurious and culturally rich narrative.
Text Card Development: Text cards were crafted to be integrated between scenes in the trailer. The focus was on distilling the story into concise messages that enhanced the overall flow.
Editing into the Trailer: Finally, the graphics were seamlessly animated into the actual trailer, contributing to a cohesive and engaging viewer experience.
Early Explorations
Final Frames
Trailer Edit + Animation
Results and Reflections
Working on the Crazy Rich Asians trailer was an incredible experience that reinforced my understanding of design. The final product beautifully captured the film's vibrant spirit, thanks to thoughtful choices in typography, composition, and backgrounds.
Researching different types of typography highlighted how each one can shift the mood of the visuals, and I was reminded of the impact font choices can have on storytelling. Exploring composition helped solidify my approach to arranging titles in a way that draws the viewer's attention to the key elements.
Collaborating with Professor Joon Kim was invaluable throughout this project. His expertise in trailer graphics provided insights that helped refine my design choices and encouraged me to think critically about each detail. This experience was a great reminder of the importance of research and experimentation in the creative process and reinforced my passion for creating visuals that resonate with an audience.
team credits
Professor Joon Kim – Creative Director