CLIENT & PROJECT
[Gray Zone Warfare] PR Package
project overview
Gray Zone Warfare is a game known for its hyper-realistic visuals and intense gameplay, and we wanted the promotional PR package to reflect that same level of authenticity. Our goal was to design a package that felt like a true mission box, capturing the tactical, gritty essence of the game. We aimed to create an experience that wasn’t just visually striking but also immersive, pulling the audience into the game's world from the moment they opened it.
Design Process
Concept Development: We jumped right into the game's tactical, realistic vibe, brainstorming how we could create a PR package that felt like a real mission kit. The idea was to make sure everything about it matched the intense, gritty feel of the game.
Design Execution: Once we had the vision set, we got to work on the details. We designed a mission box that looked like it came straight out of the game. Inside, we packed it with a tactical t-shirt, some bold stickers, a sleek water bottle, a sturdy tote bag, and a mission briefing card that tied everything together. Each item was designed to make the recipient feel like they were part of the game world.
Refinement and Review: As we brought everything together, we fine-tuned each piece to make sure they all worked seamlessly as a set. We wanted every item to stand out on its own while also creating a cohesive, immersive experience that really captured the game's essence.
Results and reflection
Reflecting on the Gray Zone Warfare PR package, the real achievement was in how the design process brought the game’s realistic vibe to life. Every detail, from the mission-themed t-shirt to the tactical accessories, was crafted to make the recipient feel like they were stepping right into the game. The process of aligning each piece with the gritty, immersive world of Gray Zone Warfare emphasized just how impactful thoughtful design can be in creating a truly engaging experience.
team Credits
Gray Zone Warfare